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Master the skills for one of the top careers in demand
Master of Science Digital Marketing
The Master of Science in Digital Marketing is a one-year, full-time postgraduate programme that combines digital analytics, marketing strategy, integrated marketing communications and data-led decision-making. Students can broaden their expertise through optional modules in digital marketing applications and services marketing. The programme is designed for graduates and professionals seeking to develop specialised knowledge and skills in digital marketing
Course Code
JPT (R/0415/7/0008)
01/32 MQA/FA 15236
Intake
September
Duration
1 year
Delivery Model
Full time in Malaysia
What You Will Study
The Master of Science in Digital Marketing combines core marketing concepts with digital, analytical and strategic skills. Modules include:
Core Modules
- Building Customer Insight
- Integrated Marketing Communication Design
- Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
- Research Methods for Marketing
- Digital Analytics
- Digital Marketing Strategy
- Dissertation for Marketing
Optional Modules
- Digital Marketing Applications
- Services Marketing
Optional modules are subject to availability, depending on the fulfilment of the minimum enrolment requirement for the module and other relevant conditions.
Why Choose the University of Southampton Malaysia
Graduate Employability & Career Opportunities
A Master of Science in Digital Marketing can prepare graduates for specialist and strategic marketing roles across industries where digital channels, data and customer insights influence decision-making.
Possible career paths include:
- Account Manager
- Business Intelligence Analyst
- Digital Marketing Manager
- Media Strategist
- Head of Digital Solutions
- SEO/SEM Specialist
Graduates may pursue opportunities across advertising and media agencies, retail and e-commerce, technology companies, financial services and other organisations with digital marketing functions.
Professional Recognition and Global Industry Alignment
The Master of Science in Digital Marketing is offered within an internationally recognised business school.
AACSB accreditation reflects the University’s commitment to internationally benchmarked standards in business education, supporting the global relevance of the learning experience for students pursuing careers in digital marketing and related fields.
Fee and Scholarships
Scholarships are available. Chat with our counsellors to understand your options.
Learn MoreBuilding Expertise for a Digital Marketing Career
The Master of Science in Digital Marketing develops strategic, analytical and practical skills for planning campaigns, interpreting customer data and making informed decisions across digital channels. Optional modules also allow students to deepen their knowledge in areas aligned with their professional interests.
The University of Southampton Malaysia is the branch campus of the University of Southampton, a member of the Russell Group. Students benefit from a globally recognised UK qualification, modern learning facilities, and an academic experience that reflects the standards of a UK university.
Ready to advance your digital marketing expertise?
Apply for the Master of Science in Digital Marketing or speak with a UoSM education counsellor about entry requirements, tuition fees and upcoming intakes.
Frequently Asked Questions (FAQs)
The Master of Science in Digital Marketing at the University of Southampton Malaysia is a one-year, full-time postgraduate programme covering integrated marketing communications, digital analytics and marketing strategy, with optional modules in areas such as digital marketing applications and services marketing.
The programme allows students to pursue a postgraduate qualification from the University of Southampton, a Russell Group university, while studying in Malaysia. It is suited to graduates and working professionals looking to develop their knowledge and skills in digital marketing, analytics and strategy.
Graduates can pursue opportunities across digital marketing, advertising, retail, technology and other sectors with digital marketing functions. Career options may include Account Manager, Business Intelligence Analyst, Digital Marketing Manager, Media Strategist, Head of Digital Solutions, and SEO/SEM Specialist.
The Master of Science in Digital Marketing is offered within a business school accredited by the Association to Advance Collegiate Schools of Business (AACSB), an internationally recognised accreditation body for business education. This reflects the University’s commitment to internationally benchmarked standards in business education and supports the global relevance of the programme.
Applicants should have a Bachelor's Degree from a recognised institution in Malaysia with a minimum CGPA of 3.0 out of 4.0, or a 2:1 degree or equivalent qualification in a relevant subject. Other equivalent qualifications, including international qualifications, may also be considered.
Applicants typically need an IELTS score of 6.5, with a minimum of 6.0 in all components. Applicants who have completed a degree fully taught and assessed in English, including UoSM graduates, may be eligible for an exemption. Other equivalent English language qualifications may also be considered.
Tuition fees for the Master of Science in Digital Marketing are RM46,865 for local students and RM53,895 for international students for the one-year programme. International student fees are subject to a 6% Sales and Service Tax (SST) in accordance with Malaysian government regulations.
Yes, the University of Southampton Malaysia offers scholarships and grants for eligible postgraduate students, including the High Achiever Scholarship for students with strong academic performance. An Education Grant is also available to eligible applicants who are not scholarship recipients.
Speak with a UoSM education counsellor for the latest eligibility criteria, terms and application details
