Master the skills for one of the top careers in demand

Master of Science in Digital Marketing

Master of Science in Digital Marketing

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.

Course Code

Course Code

JPT (N/342/7/0212)
01/27 MQA/PA15236

Intake

Intake

September

Duration

Duration

1 year

Delivery Model

Delivery Model

Full time in Malaysia

Digital marketing

Why Study this Course

Digital marketing

Course Structure

This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

Typical Course Content

Typical Course Content

Part I Compulsory Semester 1

  • Building Customer Insight
  • Integrated Marketing Communication Design
  • Marketing in the 21st Century
  • Research Methods for Marketing

Part 1 Compulsory Semester 2

  • Digital Analytics
  • Digital Marketing Strategy
  • Dissertation for Marketing
  • Marketing Practice Based Dissertation

Part I Optional Semester 2

  • Digital Marketing Applications
  • Services Marketing
  • Managing Digital Design and Web Development

Fee and Scholarships

Scholarships are available. Chat with our counsellors to understand your options.

Learn More

Entry Requirements

Our typical entry requirements may subject to change.

Learn More
career-opportunities

Career Opportunities

University of Southampton degrees are highly valued by employers. Studying with us will equip you with the skills to operate globally.

  • Account Manager
  • Business Intelligence Analyst
  • Digital Marketing Manager
  • Head of Digital Solutions
  • Media Strategist
  • SEO/SEM Specialist
Image

Apply now!

Scholarships are available. Terms & Conditions apply.