Master the skills for one of the top careers in demand

Master of Science in Digital Marketing
Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.

Course Code
JPT (N/342/7/0212)
01/27 MQA/PA15236

Intake
September

Duration
1 year

Delivery Model
Full time in Malaysia

Why Study this Course

Course Structure
This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

Typical Course Content
Compulsory/Core Modules
- Building Customer Insight
- Integrated Marketing Communication Design
- Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
- Research Methods for Marketing
- Digital Analytics
- Digital Marketing Strategy
- Dissertation for Marketing
- Marketing Practice Based Dissertation
- Digital Marketing Applications
- Services Marketing
- Managing Digital Design and Web Development
Fee and Scholarships
Scholarships are available. Chat with our counsellors to understand your options.
Learn More
Career Opportunities
University of Southampton degrees are highly valued by employers. Studying with us will equip you with the skills to operate globally.
- Account Manager
- Business Intelligence Analyst
- Digital Marketing Manager
- Head of Digital Solutions
- Media Strategist
- SEO/SEM Specialist
