Use data to make effective business decisions

Bachelor of Science in Business Analytics

Bachelor of Science in Business Analytics

Business Analytics at Southampton Malaysia allows you to gain the specialist skills needed to help organisations understand their customers.

You will also learn how to use data to make effective business decisions and develop the mathematical skills needed to gain insights from a range of data sources, including the internet and social media.

Course Code

Course Code

JPT(N/345/6/1138)
01/26 MQA/PA14197

Intake

Intake

September

Duration

Duration

3 Years

Delivery Model

Delivery Model

Full time (3+0) in Malaysia OR spend up to two years in the UK (2+1 and 1+2)

Business Analytics

Why Study this Course

Business Analytics

Course Structure

The course is made up of a combination of modules. Compulsory modules provide a thorough grounding in the key concepts of business and business analytics.

You can choose from a range of optional modules to reflect your personal interests or future career aspirations.

Options may include topics like digital business models, and operations management.

Typical Course Content

Typical Course Content

  • Ideas that Shaped the Business World 
  • Technologies that Shaped the Business World
  • Introduction to Management
  • Foundations of Business Analytics or Management Analysis
  • Financial Accounting for Business
  • Management Accounting
  • Key skills for Business
  • SAS Base Programming
  • Principles and Practice of Management Science
  • Business Forecasting
  • Business Simulation

Optional modules:

  • Financial Management
  • Digital Business Models
  • Digital Marketing for Business
  • Operations Management
  • Innovation, Technology and the Environment
  • Principles of Audit and Taxation
  • Making Successful Decisions
  • Final Project
  • Knowledge Management
  • Data Mining for Marketing
  • Optimization
  • Analytics in Action

Optional modules:

  • Managing Innovation
  • Customer Insight
  • Marketing in the Digital Age
  • Risk Management
  • Project Management
  • Managing High Growth Business

Fee and Scholarships

We offer up to 100% scholarships. Chat with our counsellors to understand your options.

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Entry Requirements

Our typical entry requirements are subject to change.

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career-opportunities

Career Opportunities

University of Southampton degrees are highly valued by employers and studying with us will equip you with the skills to operate globally.

Our Business Analytics degree prepares you for a wide range of career paths in financial sector, retail consultancy and public sector.

  • Risk analyst
  • Data analyst
  • Data scientist
  • Business analyst
  • Deloitte
  • Ernst & Young (EY)
  • PricewaterhouseCoopers (PwC)
  • Proctor & Gamble
  • Times Group
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Apply now to enjoy RM2,500 grant!

Available on a first come, first served basis. Terms & Conditions apply.