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We are delighted to celebrate the remarkable achievement of Dr. Moniruzzaman Sarker, Assistant Professor of Marketing Analytics and Lead of the Management, Marketing, and Analytics (MMA) at Southampton Malaysia Business School. Dr. Monir has successfully secured two prestigious research grants, underscoring his dedication and expertise in the field of marketing analytics.
These research grants, awarded by esteemed institutions, recognise Dr. Monir’s outstanding contributions to the advancement of marketing analytics and will further support his efforts in driving impactful research. His work continues to shape industry practices and enhance academic knowledge, strengthening the research culture at the University of Southampton Malaysia (UoSM).
Dr. Monir has been awarded two competitive research grants that will enable him to further his studies in marketing analytics:
- UTM Fundamental Research Grant – RM119,450
- Awarded by the Faculty of Management, Universiti Teknologi Malaysia (UTM)
- Geran Penyelidikan Khas Fakulti (GPKF) 2024 – RM16,400
- Awarded by the Faculty of Business and Economics, University of Malaya (UM)
These grants not only validate Dr. Monir’s exceptional research capabilities but also reinforce UoSM’s commitment to fostering a robust research ecosystem that contributes to both academia and industry.
Dr. Monir’s research focuses on marketing analytics, a critical area that combines data-driven insights with strategic decision-making to optimize marketing performance. His work aims to bridge the gap between academic theories and practical applications, benefiting businesses, policymakers, and future researchers alike.
By securing these research grants, Dr. Monir will have the opportunity to further explore innovative methodologies, collaborate with industry partners, and contribute valuable insights to the evolving landscape of marketing analytics. His research will not only impact academic circles but also drive meaningful changes in real-world marketing strategies.
At UoSM, we take great pride in supporting our faculty members in their pursuit of groundbreaking research. Dr. Monir’s achievement is a testament to our university’s dedication to fostering high-impact research and innovation. His success reflects UoSM’s vision of becoming a leading academic institution that nurtures intellectual growth and industry-relevant expertise.
We extend our heartfelt congratulations to Dr. Monir on this well-deserved recognition. We look forward to witnessing the significant contributions his research will bring to the academic and business communities.
Congratulations once again, Dr. Monir! Your dedication and achievements continue to inspire us all.