Giving you an edge in the job market
Bachelor of Science in Marketing
Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour.
You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions.
Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.
01/26 MQA/PA 14195
Full time in Malaysia
Why Study this Course
Year 1 modules will introduce you to the key concepts and techniques in Marketing and Business Analytics, as well as related areas of business and management.
In Year 2, you will develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business.
In your final year, you will get to demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.
Typical Course Content
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing
- Marketing Strategy
- Foundations of Business Analytics OR Management Analysis
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that shape the contemporary world - work, change and organisations
- Consumer Behaviour
- Digital Marketing
- Foundations of Marketing Analytics
- Entrepreneurial Marketing
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- European Business Environments
- Making Successful Decisions
- Prescriptive Analytics II: Simulation Business
- Dissertation, or Marketing Practice Based Dissertation
- Measuring Marketing Effectiveness
- Services Marketing
- Advanced Marketing Analytics
- Strategic Brand Management
- Advanced Digital Marketing
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Fee and Scholarships
We offer up to 100% scholarships. Chat with our education counsellors to understand your options.Learn More
These are our typical offers. We are able to exercise some discretion if you do not meet these requirements. Please contact us for an assessment of your predicted and/or confirmed grades.Learn More
University of Southampton degrees are highly valued by employers. Studying with us will equip you with the skills to operate globally.
- Brand Manager
- Consumer Data Analyst
- Digital Account Manager
- Marketing Consultant
- Sony Pictures
Scholarships up to 100% and education grants are available. Terms & Conditions apply.