Bachelor of Science in Marketing

Giving you an edge in the job market

Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour.

You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions.

Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.

Course Code

JPT(N/342/6/0220)
01/26 MQA/PA14195

Intake

September

Duration

3 Years

Delivery Model

Full time in Malaysia

Why Study this Course

Quality Education at an Affordable Fee
^{Save up to 60% of the cost studying in Malaysia while enjoying the same course content and teaching quality as the UK.}
World-Class Ranking & Facilities
^{As the Top UK University in Malaysia*, enjoy our state-of-the-art facilities such as the Bloomberg Lab}

^{*Based on QS World University Rankings 2023}
Highly-Rated Programme
^{Our marketing programme is highly rated in the UK (Top 5)* Complete University Guide, 2023}
Personalised Tutor Support
^{Personal tutor to help and support you on academic and personal issues}
Complete your Southampton-certified degree in Malaysia or in the UK*.
^{*UK Campus transfer is subject to your academic performance, which includes meeting the academic requirements of the programme, capacity on the programme and the University of Southampton (UoS) Faculty/UoSM approval.}
Comprehensive Scholarships & Study Grants
^{Our rewarding scholarships and education grants allow deserving students to focus completely on studies without having any financial worries.}
_{^{*QS World University Rankings 2022}}

Course Structure

Year 1 modules will introduce you to the key concepts and techniques in Marketing and Business Analytics, as well as related areas of business and management.

In Year 2, you will develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business.

In your final year, you will get to demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.