Giving you an edge in the job market

Bachelor of Science Marketing

Bachelor of Science in Marketing

Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour.

You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions.

Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.

Course Code

Course Code

JPT(N/342/6/0220)
01/26 MQA/PA14195

Intake

Intake

September

Duration

Duration

3 Years

Delivery Model

Delivery Model

Full time (3+0) in Malaysia OR spend up to two years in the UK (2+1 and 1+2)

why study this course

Why Study this Course

Course Structure

Course Structure

Year 1 modules will introduce you to the key concepts and techniques in Marketing and Business Analytics, as well as related areas of business and management.

In Year 2, you will develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business.

In your final year, you will get to demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.

Typical Course Content

Typical Course Content

  • Introduction to Marketing
  • Introduction to Management
  • Management Analysis or Foundations of Business Analytics
  • Strategic Marketing Decisions
  • Introduction to Accounting and Financial Control
  • Technologies that Shaped the Business World

Optional modules:

  • Foundations of Microeconomic
  • Ideas that Shaped the World
  • Commercial Law
  • Key Skills for Business
  • Digital Marketing
  • Analytics for Marketing
  • Business Research
  • Services Value for Digital Managers
  • Marketing Communications and Media Management

Optional modules:

  • Organisational Effectiveness
  • Entrepreneurial Management
  • Human Resource Management
  • Management Ethics
  • Making Successful Decisions
  • Data Mining for Marketing
  • Digital Marketing: Engaging with the Customer
  • Dissertation
  • Measuring Marketing Effectiveness
  • Marketing Simulation
  • Measuring Marketing Effectiveness

Optional modules:

  • Corporate Social Responsibility and Sustainable Business
  • Risk Management
  • Project Management
  • New Venture Development 

Fee and Scholarships

We offer up to 100% scholarships. Chat with our counsellors to understand your options.

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Entry Requirements

Our typical entry requirements are subject to change.

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career-opportunities

Career Opportunities

University of Southampton degrees are highly valued by employers. Studying with us will equip you with the skills to operate globally.

  • Marketing manager
  • Digital account manager
  • Brand manager
  • Social media manager
  • Data analyst
  • Marketing consultant
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Apply now to enjoy RM2,500 grant!

Available on a first come, first served basis. Terms & Conditions apply.