Prof Bibiana holds a Bachelor of Business in Information Systems from Swinburne University of Technology, Australia and earns a Master of Science in Education Technology and PhD in Learning Sciences, both from Universiti Malaysia Sarawak (UNIMAS). Her academic credentials are complemented by professional certifications in Strategic Management from the University of Oxford, UK and Graduate Certificate in Learning and Teaching in Higher Education from Swinburne University of Technology, Australia. Before her current role at Southampton Malaysia, Bibiana served as the Head of the Learning and Teaching Unit and Associate Professor in School of Business at Swinburne University of Technology Sarawak Campus.

Prof Bibiana has two decades of experience being an academic whose career is defined by an excellence in innovative teaching, high-impact research, and institutional service. Her work has been recognized globally, earning multiple awards at national and international standing. For example, she has consistently secured and involved in high-level research grants with over MYR 1 million in research funding, including funding from the United Nations Children's Fund (UNICEF) for the Sarawak Child Wellbeing Index and substantial tourism research grants from the Sarawak State government.

Prof Bibiana serves on the editorial review boards of several international journals and frequently contributes as a keynote speaker and scientific committee member for global conferences in education, business and management. Highlighting her commitment to intellectual property and digital innovation, Bibiana has secured multiple copyrights through MyIPO from her research, including the 'Metaverse Trails' tourism project, a Kaleidoscope Model for Construction 4.0 policy, and a Virtual Homestay Web Application for Rural Sarawak. Beyond the classroom, her service to the academic community is exemplified by the 2024 Vice-Chancellor’s One Swinburne Award for collaborative impact, showing her commitment to improving educational access and driving innovation across the higher education in Sarawak.

Bibiana’s research portfolio is centered on behavioral studies, organizational behavior, and sustainability, with specific expertise in SDG, leadership, and the broader domains of management and marketing. Additionally, she is a proponent of innovation in higher education, focusing her pedagogical research on educational technology, mobile learning applications, and the strategic use of social media in content delivery.

Bibiana has published extensively in high-impact, internationally refereed journals indexed in SCOPUS (Q1), ABDC, ERA, and MyCite. Her work is featured in leading titles such as Global Business and Organizational Excellence, British Food Journal, Young Consumers, and the Asia-Pacific Journal of Business Administration. A complete list of Bibiana’s publications can be found on Google Scholar.

Undergraduate level: Introduction to Management; Organisational Behavior; Strategic Planning in Dynamic Environments; Sustainable Organizational Design; International Human Resource Management; Introduction to Business Statistics; e-Business; Customer Relationship Management; final year capstone subject and Work-Integrated Learning Placement.

Postgraduate level (MBA): Operations Management; Introduction to Business Information System; Technology Essential for Managersp Behaviour in Organisation and Leadership and Innovation.

Bibiana Chiu Yiong Lim

Professor, University of Southampton Malaysia

 

C0302, Blok C Eko Galleria,

Jalan Eko Botani 3,

Taman Eko Botani, 79200

Iskandar Puteri, Johor

Malaysia

 

Email: b.c.y.lim@soton.ac.uk

Phone: +6 07 5602 454

Room Number: Senior Management Suite